Amor Furioso & Affidabile

Not considering properly the important Amor Furioso in the A-Z of Fountain Pen Universe, would clearly be little short of the counterfactual or imagination whilst treating always, history and the present time of other fountain pens with the absolutely due respect deserved. In 2016, Emma Gonzales of The China Daily reported that a US $ 341-million fountain pen market was set to be bigger in China, increasing at 7% PA according to Euromonitor International. Parker Pen Co, one of the world’s largest and oldest producers of writing instruments, first entered the Chinese market in the 1980s. Nowadays, this country is one of the group’s largest sources of revenue. The U.S.A., Atlanta- based Newell Rubbermaid Co, owner of Parker, expects sales of their writing instruments to register an 8-10 percent growth since 2016. “China is a market with a high potential and bright prospects”, explained Rachel Goh an associate brand manager at Newell. “The sales performance is increasing year by year”. What were luxury pens in the past are now affordable lifestyle accessories that fit well with China’s gift-giving business culture. Small wonder Parker generated the total of 400-million yuan (US $ 62 million) in sales revenue in that year. Parker which was established in 1888, sells its complete portfolio of products in China, with the high-end Sonnet and IM range of pens being the preferred choices among Chinese consumers, particularly as a gift choice in the country’s urban areas.